ARK Consulting: Autos — You only pay when the car sells

02 — The arithmetic we started from

Every way you acquire a customer is a fixed cost — except one.

A salesperson draws a salary whether or not he sells. A marketing agency draws its retainer whether or not a car moves. A list of leads is paid for before a single buyer walks the lot. In each case the money leaves first, and the result is a hope.

The one exception in your building is the closer on commission — paid only when a car is sold. We looked at that arrangement and asked the obvious question: why should the people who bring you the customer be paid any differently than the people who close him?

So we aren't. We are paid like the closer, not like the agency. Everything else on this page is detail.

03 — A look at the work itself

This is what the system produces.

We scripted, shot, and edited these remotely — start to finish. No crew flown in, no studio day, no stock footage. An example of the assets our campaigns run on your behalf.

ARK · :10 vertical spot

— versus what dealers usually run —

For comparison, here is what dealership advertising usually looks like. We'll let the two make the argument.

A typical dealership ad — a stock cutout of a car on a grey background — A stock cutout on grey. No motion, no script, no reason to stop scrolling.

A typical dealership ad — a phone photo of the lot — A phone photo of the lot. The kind of asset the whole industry settles for.

Another stock cutout, captioned with a list of brand names. Nothing a buyer would stop for.

04 — The case, in twelve facts

Twelve facts, plainly stated.

Read every one. A dealer deciding on a new salesman would. The rest of the market isn't your buyer anyway.

You pay $500 to begin. It covers integration and standing the system up on your lot. There is no second setup fee, ever.

After that, you pay only when a car sells — between $500 and $1,500 per closed deal, scaled to the car, the same way you pay a salesman a commission.

There is no retainer. We do not bill for activity, impressions, hours, or "leads." There is no monthly fee to forget about, and nothing to cancel.

Every opportunity we source is tagged inside your CRM the moment it enters. You can open the report and see each one.

You are charged a commission only on a deal that carries our tag. If a deal wasn't ours, we never touch it.

If we put no cars on deals, your total cost is $500. That is the entire downside, written out in full. There is no fine print beneath it.

The system is built to produce at least three closed deals in your first month.

One of the three of us sells cars on a GMC floor today, using the exact system we would install on yours. The proof is not a slide — it is his Monday morning.

A second of us spent six years inside Go Auto, finished #1 in his city, and now consults on the business. He has run a high-performing floor from the inside.

The third spent his career in marketing, building the funnels and tracking behind million-dollar transactions. He builds the engine that feeds the floor.

We accept one dealership per city. For as long as we work your lot, we will not work your competitor's.

In sum: we ask you to risk $500 to learn whether three more cars sell next month. We think that is a fair question to put to any salesman — including us.

05 — The men who actually do this

Ethan — top rep at Sherwood Park GMC — EthanTop GMC rep · On this system

Noah — former Go Auto top rep, now business consultant — NoahEx-Go Auto · #1 in city

Bichar — acquisition engine — BicharAcquisition engine

A top GMC rep is selling with this system right now.

An agency saying it understands car sales is noise. One of us at the top of a real GMC floor, running the exact machine we install, is proof you can't fake.

We didn't meet at a marketing conference. We're three people who came at the same problem from different doors and pointed everything we know at one thing — putting cars on deals. None of what follows is theory. It's what we've each spent years actually doing.

Ethan is on a GMC floor right now, one of the top reps on it, selling every week with the exact system we'd stand up on your lot — so when we say it works, we mean it's working today, on a real floor, for a real paycheck. Noah spent six years inside Go Auto and became one of the company's top reps nationally and #1 in his city; he's since traded the floor for business consulting, but he carries the instincts of someone who operated at the very top of a major auto group and knows exactly what a high-performing showroom feels like. And I came up in real-estate marketing, building the funnels and tracking that turned cold clicks into million-dollar transactions — so I build the acquisition engine that quietly feeds the floor.

That mix is the whole point. One of us lives on the floor today, one of us operated at the top of the industry and now thinks like a strategist, and one of us builds the machine. The floor experience keeps us honest — we know the difference between a lead and an up that actually buys. The marketing keeps it scalable. Wire those together and you get something a hundred "lead-gen" agencies can't copy: a system built by people who've had to live with the results, not just invoice for them.

06 — What it costs, stated plainly

We believe in stating the price.

Here it is, with nothing left off — the way a finance manager reads a deal.

Setup, one time$500

Per car closed$500 – $1,500

First-month floor3+ deals

Your total risk$500

That $500 is the only money you are asked to risk. Everything after is a commission on cars we helped you sell — tracked in your CRM, paid the way you pay the floor. No deal, no fee.

07 — One dealer per city

We take one dealership per city. While we're working your lot, we're not working your competitor's.

An edge everyone has is no edge at all. So we lock the system down by territory: one franchise, one city, one partner. Once a dealer in your market is in, the door closes behind them — your nearest rival can't buy what you're already running.

It's also how we protect the result. We'd rather pour everything into one lot per market and own its numbers than spread thin across rivals and dilute what makes the machine work.

If you're reading this and your city is still open, that won't necessarily hold. The first dealer to move is the one who closes the door.

08 — What the first thirty days looks like

A real sequence. Set honestly.

Day 01

Setup & integration

$500 covers standing the system up and wiring it into your CRM.

Day 03

System live

Tagging is on. Every sourced opportunity is attributed at entry.

Week 02

First sourced ups

Our opportunities start landing on the floor — tagged and visible.

Day 30

First closed deals

Built to produce at least 3 closed deals in your first month.

09 — The objections, answered

The questions a careful dealer will ask.

"What if it doesn't work?"

Then you have spent $500 and nothing more. We are not paid unless cars sell — there is no retainer, no monthly fee, no charge for activity to keep paying while you wait.

"How do I know the deal came from you?"

It is tagged in your CRM the moment it enters, and you can see every one. You are only ever billed on a deal that carries our tag.

"Why is it so little to begin?"

Because we make our money in the same place you do — on a closed car. The $500 only covers standing the system up. We would rather earn the rest.

"What do you need from me?"

Access to your CRM, a short call to set the terms, and that your floor works the ups we send the way they'd work any other. That is the whole ask.